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headfallsoff
@headfallsoff.com
Kotaku@kotaku.com

Activision's head of marketing says Modern Warfare 4 has a "Call of Duty tax" to contend with. "There's obviously a lot of fandom around indie games and excitement around new games popping up ... https://kotaku.com/activisions-head-marketer-says-modern-warfare-4-faces-a-call-of-duty-tax-2000746337

kotaku.comActivision's Head Marketer Says Modern Warfare 4 Faces A 'Call Of Duty Tax'The newest sequel needs to bolster flagging engagement

493 reposts2.3K likes

Yeet Kune Do
@yeetkunedo.bsky.social

I find it odd that they’re looking at indie games as a threat when it’s a completely separate market segment with a much different playerbase that, by and large, wouldn’t matriculate into being “ball ‘n gun gamers” if you made the game 100% free

Yeet Kune Do
@yeetkunedo.bsky.social

there is nothing cozy about call of duty people aren’t playing Balatro because it’s $10-$15, they’re playing Balatro because it takes up zero room on your phone and is the fastest, most reliable jump-in, jump-out experience since the fucking hokey pokey

puppet-herder
@guardianexchange.bsky.social

god, what an article. we have a billion players but it's not enough. you have to be nice and say our game is good. look, we've got 4,500 employees, that means you have to be nice and say our game is good

Podge
@hypotheticalprose.bsky.social

The desire to get something for nothing is like gravity, and at a certain density of wealth it becomes a black hole of rent-seeking that happily obliterates all ideology and rational thought.