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Surprise! The strongest case for clean energy is lower bills. Our latest poll finds that what draws voters to clean energy more than anything else is the promise of lower monthly bills — that said, many don’t believe it. Here’s more from @jeva.bsky.social: heatmap.news/energy/renew...

heatmap.newsWhy ‘Clean Is Cheap, Cheap Is Clean’ Isn’t Breaking ThroughNew polling by Heatmap and Embold Research shows where one of climate advocates’ favorite arguments for renewables is falling short.

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There’s plenty more where that came from in our latest poll, conducted in partnership with Embold Research. For instance, here’s @robinsonmeyer.bsky.social on why even voters who care about climate change are skeptical of calling it a “crisis”: heatmap.news/daily/why-sa...

heatmap.newsWhy Saying ‘Climate Crisis’ Falls FlatA new study suggests skeptical voters don’t respond to such urgent language — while climate-concerned voters find it depressing.