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NOTES: - We track all social accounts, even dormant ones. - Mostly organizations. Currently working on methodology for whether to include/exclude/spin-off media or blog sites.

TRENDS NOTICED: - LOTS of new YouTube (125) and LinkedIn (85) accounts. We weren't tracking them all before, so maybe this was just catch-up. - 59 new TikTok accounts - 51 more Twitter/X accounts gone dormant in the past year.

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WHAT YOU DON'T SEE: - We're keeping an eye on an additional 118 orgs that didn't make the cut, or are dormant. Every year we check in on them. - We removed 9 orgs from the public list this year.

BLUESKY STATS: - 279 Bluesky accounts. - 33 orgs added new Bluesky accounts. - 14 orgs relocated their Bluesky accounts (mostly for custom domains). - 28 newly-added orgs have Bluesky accounts.

FEEDBACK: Our methodology is ever evolving, and there are definitely orgs we haven't covered yet. If you think something should be different, please don't hesitate to use the feedback form near the top of the page, or comment or send a DM.