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Using an ecological framework to fix misinformation : 1/ 🧵 At the micro-level, cognitive processes like identity-protective reasoning interact with personal trust and experience to shape how we interpret facts 🌍 Link: www.nature.com/articles/s41... #PublicHealth #Health #Science

nature.comAn ecological framework to understand science mis/disinformation and active resistance to public health measures in the digital age - Humanities and Social Sciences CommunicationsHumanities and Social Sciences Communications - An ecological framework to understand science mis/disinformation and active resistance to public health measures in the digital age

International Biodiversity

@ibioconsultants.com

5 July

2/ At the meso-level, social identity, cultural capital, and collective mobilization transform individual skepticism into organized, group-based resistance

International Biodiversity

@ibioconsultants.com

3/ At the macro-level, structural inequality, platform capitalism, and media create the perfect societal conditions for distrust to flourish and compliance to erode

5/7/26, 3:07 pm0 reposts1 like

International Biodiversity

@ibioconsultants.com

5 July

Yes we can research the ‘what’, but we need better theoretical integration to understand the why. To fix health behaviors, we have to target the structural systems sustaining resistance, not just individual minds.