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Question: how sure are we that the advertising metrics that Meta and Google provide are accurate? Because there are times when I review the numbers that they don't seem to be accurate. And there's no real way to verify.

Robert Carnes

@jamrobcar.com

Imagine a world where they've built trillion dollar businesses on the backs of digital ads that are compeltely made up and arbitrarily inflated. Not saying that's the case. But what proof do we have that it's not? They could easily inflate this data and we couldn't tell.

30/7/26, 5:23 pm0 reposts0 likes

Robert Carnes

@jamrobcar.com

30 July

There's clearly some inherint value in these ad platforms, or businesses wouldn't invest in them. But when we lose trust in the veracity of the data, their percieved value vanishes very quickly.