In queries & book marketing copy, authors often introduce their protagonist with a list of facts: “Mark is a retired FBI agent with PTSD from New York City.” While this offers information, it lacks emotional punch. Instead, try leading with desire, fear, contradiction, or an unusual circumstance.
janefriedman.comWhy Your Book Description Feels Flat—and How to Fix It | Jane FriedmanEven though promotional copy (aka blurb) for your novel or memoir is necessarily brief, effective ones can take readers on an emotional journey.
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