"Water down the product, they'll still watch that garbage anyways" has been the NBA's approach to the overall product the past ten seasons And while sickos like me may not leave, the average person will find other uses for entertainment dollars
The NBA has reached deals with Kalshi and Polymarket to make them the league's preferred prediction markets partners. The companies can now use NBA IP on their platforms, while the NBA gets right of approval on markets that they offer. That and more: www.nytimes.com/athletic/772...
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