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Increasingly frightened that New York is becoming San Francisco. The subway ads these days… It used to be like, oh yeah, you work in marketing and you like watching TV and going to the climbing gym. Now they’re advertising to Grindset people who are Building Things 100 hours a week.

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Yes they keep having something called Clay and I read all the ads and still haven't figured out, it's not Lego, it's something to do with go to market.