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NORC at the University of Chicago@norc.org

📊 What's driving changing patterns in opera attendance? A NORC study of 11K+ ticket-buyers reveals that first-time attendees were primarily seeking novel cultural experiences. Learn more about our project with OPERA America: go.norc.org/41Asir5

go.norc.orgStudy Yields Insights for Finding and Keeping New Operagoers | NORC at the University of ChicagoOPERA America partnered with Slover Linett at NORC to understand a new wave of post-pandemic opera attendees.