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Michael Porter's productivity frontier concept is playing out in real-time. We have 1-2 years where the frontier is getting pushed out by AI before it settles. We get to decide: wait for best practices to emerge, or engage in rebuilding? At Buffer we're choosing to be in the mess of the frontier.

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this mirrors what i keep seeing with capture tools too — waiting for the "perfect" system just means losing thoughts in the meantime. engaging with the mess is how you find what actually sticks.