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If your app is vanilla Tailwind UI with the default purple, that's not a brand. Tailwind is a toolkit, a starting point, not a finishing point. Brand has to show up somewhere beyond the logo in the corner. www.indierails.com/72

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The giveaway for me is usually the shadow. The default is one flat grey, and real interfaces layer two or three at different spreads. Fixing just that makes a page stop reading as a template before you have touched the palette.