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Josh Wayne
@joshwayne.com

So many product teams focused on the wrong competition. They only look at other products that solve the problem similar to how they solve the problem and miss everything else the market considers a competing solution.

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Jason Cohen
@asmartbear.com

Right. I like the words "competitor" and "alternative," where the former is "something that solves the problem largely the same way that you do" and the latter is "anything else that solves the problem."