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This week I'm working on a tool to do keyword generation and research. It will use LLMs to explore generating a wide range of potential keywords. More importantly, it will interpret existing results for keywords to find keywords that have unhelpful results which could be improved. #buildinpublic

With Google's "helpful content update", they try to prioritize pages that resolve users queries. If a user is already satisfied for the top few results on Google (it answers the query), there isn't really a point in creating directly competing content. It's better to find real value-adds.

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