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The specific ad being for a creature that lives in the very medium it's being advertised in: The actual sea. It'd be like going into the forest and seeing an ad for a privately owned zoo where you can see deer and rabbits.

Then again, they managed to sell us water when we can get it for free from the tap. Yes, it's a tired old 90's joke, and yes, there are many cities where the local water supply IS contaminated, but as a general rule, just slap a filter on your sink and use a thermos!