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What’s the Difference between Agent Experience (AX) & Generative Engine Optimization (GEO, aka AI SEO, AEO, LLMGEO)? TLDR: GEO gets you mentioned, AX determines what happens next, but there's so much more to say!! redmonk.com/kholterhoff/...

redmonk.comWhat’s the Difference between Generative Engine Optimization (GEO) & Agent Experience (AX)?TLDR, GEO gets you mentioned. AX determines what happens next. Story time! I recorded a podcast last week with Anne Bertucio de Hollembeak, COO of ROOST, (forthcoming, watch your MonkCast feed) and we...

24/8/26, 5:47 pm1 repost5 likes

Buzz Riding

@buzzriding.bsky.social

27 Aug

The AX point is underrated. Plenty of teams chase GEO mentions without checking what happens when someone actually lands from an AI answer — often the same broken onboarding that was already ignoring human visitors, just with worse expectations set by the citation.

AskAiRank

@askairank.bsky.social

2 Sept

The distinction matters. We see founders rank fine in AI answers but get no traffic because the citation doesn't link anywhere useful, or the context is wrong.

folkfox

@folkfox.bsky.social

24 Aug

Good split. Where it gets messier for B2B: a Perplexity or ChatGPT answer often cites just 3-4 sources total, so being mentioned but not the cited link still loses the click. AX matters, but so does being the one actually quoted, not just referenced.

Kate Holterhoff, PhD

@kateholterhoff.com

24 Aug

At @redmonk.com we've been speaking a lot about this subject, so it's very much top of mind. I focus on what each term means, a bit about their history, and why both matter today. ALSO, @annebdh.bsky.social will be pleased to see that I didn't use a geoduck as my header image.

Anne Bertucio de Hollembeak

@annebdh.bsky.social

24 Aug

I am pleased indeed. The geoduck didn’t ask for this; they just want to squirt at people at low tide!