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Stoked that the reaction of the Magic community to the new Marvel UB set has been really positive, despite the fact that reactions to the previous Marvel sets were… less enthusiastic. It’s almost like the people prefer world-building and storytelling to a wiki’s worth of disconnected references!

Lacking a cohesive narrative is exactly why Spiderman, Marvel Super Heroes and TMNT have failed and it's great to see them willing to change that and also to see Marvel let WotC do that and give us something completely new.

They did succeed at that somewhat, Spiderman and TMNT definitely less than almost every other set in recent memory looking at what my LGS has still in stock. And I'd say a cohesive narrative is important not just for the Vorthoses around. It helps everyone, for example keeping the different