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It's crazy that at this time last year IT ENDS was a finished movie with a SXSW launch, five months of rave reviews, multiple film festival awards, a multi-agency frenzy to sign writer/director Alex Ullom, and yet the film had *ZERO* meaningful distribution offers.

25/8/26, 2:46 pm5 reposts22 likes

Keith Calder

@keithcalder.com

25 Aug

And since then we figured out a groundbreaking release window with @letterboxd.social, brought on @neon-rated.bsky.social as a distributor, and now the film will be nationwide this Friday. Sometimes the indie film business is about having patience and conviction in the quality of the movie you made