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Many/most people do not have an understanding of what trans means, or how much variation and randomness there is in human genetics. Or that it is a genetic thing in the first place. A lot of righties seem to think it's a fashion choice, similar to wearing a red hat.

"The focus groups that were conducted by Future Forward are likely real, but how they arrived at the 2.7% figure remains a mystery." Especially as focus groups are not for quantitative measurement. At most, they'll add detail to some individuals' answers.