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Pro-tip: with ChatGPT adding "official" to many more fan-out queries, it's a good time to consider whether adding "Official" makes sense to things like official brand homepage <title> tags (e.g. "Official Site"). 🧵

11/8/26, 5:12 pm1 repost7 likes

Lily Ray 😏

@lilyray.nyc

11 Aug

Or even other page <title> templates or meta descriptions, if there's room and it reads well for users.

Lily Ray 😏

@lilyray.nyc

11 Aug

Note that this was already a pretty standard SEO recommendation for a long time, but I think it's worth a second review given the way ChatGPT is specifically seeking out official information now.

Lily Ray 😏

@lilyray.nyc

11 Aug

Also worth noting that Malte from Peec AI found examples where ChatGPT constructed site: queries using *the wrong brand domain,* so this could potentially help reconcile that problem.