Mobile games have been the addiction / monetization petri dish of gamedev for 15+ years. I guess/hope this formula wouldn't be so successful if normies knew to recognize it, but then again people do like defending their addictions. Fwiw youtube & social media are obviously built like this too.
No joke. I think this is the most important video I have ever seen about mobile games. This guy breaks down how this game psychologically profiles you, and makes the game harder or easier in order to show you ads
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