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I don't think most people are OK with that, either. There are many enduring problems with relying on consumers to regulate by voting with their dollars. They have inadequate information, they're intentionally misinformed, and a lot of company money comes from other places (e.g. investors, B2B).

Just trying to drink some coffee is a fraught ethical question. I don't want to drink coffee that's causing massive ecological damage, or is being picked by people who are dying of heat stroke, right? Yet, I can't tell you for sure if I'm succeeding at avoiding that.