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I am sure this will be hugely unpopular with a lot of people; but I think AI prompt visibility tracking is generally a big and expensive waste of time. 🤷‍♂️

I'd argue at this point rank tracking doesnt even particularly reflect how Google operates either

Traditional search engines rank documents in a linear order based on their perceived relevance to a query, LLMs contextually and non-deterministically generate an answer in language, not rankings.

Some search professionals herald the dawn of conversational AI because humans can interact with 'real' language instead of queries; yet still want to try and measure results with the former, rather than the latter.

My thoughts have been shaped by discussions with @myriam.dopamine.builders on this, but I believe @dixonjones.bsky.social is heading in the right direction with Waikay; it's more important to get an understanding of how the model perceives your brand, your product, your service.