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This is a shockingly bad graphic, cherry picking the higher (male) rate 50 years ago and the lower (female) rate now, and trying to pretend they are equivalent. It's undoubtedly good news (though without discussing vaping, rather incomplete), but please don't treat us like we're idiots

The label text says “almost half” (ie a rounding of the mean of the male and female rates at the start of the time series) and “about 1-in-10” (a rounding of the mean rate at the end of the time series). The left-hand arrow placement could make that slightly clearer, but it’s not “shockingly bad”.

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