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A hundred times this. Consistently disappointed by how many publishers in indie world can’t actually sell a game. Or rather, provide little value in selling a game that isn’t in the thing itself. (Lots of awesome individuals of course, often with hands tied by process and nonsense)

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Would be curious to know if you have any opposite examples, of standout marketing from indie pubs? First that comes to mind for me is Secret Mode organizing a crab-themed Steam sale to coincide with the launch of Everything is Crab, that was a new high bar to me

Well, thank you! Albeit not much on social media, clearly. Coming out of a long period of intensively not being active in the games industry, while enjoying/doing/making/reading/experiencing other things in life :) Apparently, while I've been gone, everything has been fine.