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1/ A major human need is certainty. Change is happening faster and faster, so we want to follow or believe in someone who exudes certainty. Most important issues don't have easy answers, so they are fair game for a psychopath like Trump who has no problem spouting lies.

2/ What is the solution? Focus on those issues you are certain about and make them your talking points. Exude certainty about the fact that we should show integrity, stand up to tyranny, support the weak, be decent human beings and so forth.

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