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refreshing on some jobs-to-be-done is exactly the kind of cozy mug of herbal tea my business soul needed tonight

it might surprise you to hear this, but even me — she who wrote a book on customer interviews! — can sometimes feel distant from the core of customer needs and like I’m thwacking through a jungle of tasks with a machete with no break in sight Reconnecting with customers is the answer. it’s the why

1/6/26, 8:48 pm0 reposts0 likes

Michele Hansen

@mjwhansen.com

1 June

we do all of (waves hands) that — support tickets, Linear issues, internal syncs, emails, Google Docs, PRDs, talking to Claude — to make life marginally better for other humans, many of whom we may never meet. The thrill of building and revenue are part of it but they are not the heart

Michele Hansen

@mjwhansen.com

1 June

and if you’re in this for the money alone, you’re following the wrong account