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The answer: fund builders. The atproto grant pool was $10K. $4,800 went out to 8 projects, then it closed in 2025. TOKIMEKI got $500 in 2024. It now runs a few hundred dollars a month in the red. What happened to the rest of the pool? Details (in Japanese): plurality.leaflet.pub/3mvxh4ih3622a

plurality.leaflet.pubAtmosphere の経済:課金できない理由と、残る場所2026年9月20日時点。一次資料と報道で確かめられた範囲で書く。

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Inside the app: two things. An app directory, and a "via" label on every post that links to the client's site and its support page. Users find the apps. The apps get a path to getting paid.