“Video testimonials are more valuable than just reading messages,” — Grethel Bello Cagnant, Staff Production Engineer at Change.org For Change.org, video helps petitions have a bigger impact. Supporters can explain why a cause matters to them, helping others connect with it too.
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With Mux, the team gained engagement and error data, caught bot traffic driving up video costs, and made player customization easier. www.mux.com/blog/change...
mux.comHow Change.org uses video to turn signatures into stories | MuxChange.org uses video to put a human face on petitions. See how switching to Mux gave their teams better insight into engagement, errors, and bot traffic.
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