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Tinder is finding different ways to boost engagement among Gen Z daters (50% of user base). Ot has been testing a double-dating feature, and as I found out, is taking another page from mobile games by promising more in-app matches and rewards if users log into the app consistently for a week:

1/4/25, 1:53 pm0 reposts2 likes

Natalie Lung

@natalielung.com

1 Apr 2025

I wrote today that Tinder is leaning into AI bots in new voice-based game that uses OpenAI's 4o + 4o-mini to test users’ flirting skills. Stay tuned for tomorrow’s tech newsletter for my first-hand experience interacting with them. www.bloomberg.com/news/article...

bloomberg.comTinder Unveils Playful AI Chatbots in Bid to Boost EngagementMatch Group Inc.’s Tinder unveiled an in-app game that invites users to flirt with artificially intelligent chatbots, part of a larger effort to return the dating app to growth by boosting user engage...