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Please please please find and share the content you enjoy and want to see again in the future. And tell the creators/writers/artists you like their stuff.

Tell Wizards who made you buy stuff. Those surveys inform their choices of who to work with. The people making these choices are typing "mtg influencers insta" into ChatGPT, and then they check the notes from Wizards. If you want to move Wizard's needle on this, tell them who excites you.

It's Aaron.

Hilariously, despite us pitching it 3 or 4 times, the 3rd party teams have never wanted to sponsor a new set brews gauntlet.

Aaron is the type of deckbuilder I aspire to be

I think it sells more singles than packs, and they don't sell singles. That and the cost of 5 games of produced gameplay is a lot higher than what I imagine most Insta folks are charging. TBH I think we'd negotiate pretty hard just to get assets early, makes a massive difference in our workflows.

Okay that's completely valid and makes a ton of sense. I also wonder, from a audience standpoint, if they are more focused on acquisition of new players as opposed to appealing to established gamers.

Our metrics and comments suggest we capture a ton of UB new to magic folks with these. I also cannot decipher the goals of their last few marketing pushes. Secondary price of collector boosters that were always going to sell out doesn't move the needle for Hasbro tbh.