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More traffic won't fix a broken finish line. Most founders learn this the expensive way. When conversions are low, the instinct is to pour more in at the top. Run ads. Push more users through. Hope the numbers move. They rarely do. Because the problem usually isn't at the top of the funnel.

15/4/26, 5:01 pm0 reposts0 likes

Dennis Njuguna

@njuguna.dev

15 Apr

It's at the very bottom. The last step. The moment right before a user says yes. Checkout. Pricing. Signup. Payment confirmation. Approval flow. That's where trust either holds or quietly breaks.