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I think where we went wrong as a society was when we started counting “engagement” as the one and only metric of success. Instead of the success of a piece of content being determined by how good or correct it is, content is elevated if it gets “reactions,” good or bad.

Therefore the posts that get the most engagement are ones that are controversial, cause the most arguments in the comments, get the most reposts from people correcting/insulting the poster, etc.

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