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the sole reason I do all my art stuff (music, writing, game development, etc) is that so I have things to consume that I like and also have a nice excuse to wear special commisioned clothes & merch with my stuff on it ^^; (there is more merch for my bands than there are releases lol)

Exactly! I see both issues in AAA & Indies as well. AAA decisions are always controlled by the execs & stakeholders while some indies just want to make genres that are already popular like roguelikes just to please publishers & journalists. Being a hobbyist helped me to develop as a creative outlet!