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There's an assumption about ocean science communication that I’ve been hearing a lot this summer. If we explain the science clearly enough, people will care. That understanding leads to engagement, engagement leads to support, support leads to change. Image credit: Jeong yunji (Unsplash)

It's a tidy model. The problem is that it doesn't quite match how people actually respond to information, especially information about things that feel large and distant.

I don't think this means science communication that focuses on knowledge isn’t important - there is a real value in sharing knowledge in its own right.