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"The 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 inherited the organisational form of the 𝐚𝐩𝐩𝐥𝐢𝐚𝐧𝐜𝐞: self-contained, manufactured at a distance from its users, designed for a general market."