The defensible asset isn’t “AI implementation”; it’s the operating data around a repeatable workflow: what gets approved, edited, delayed, and performs. Instrument those decisions, keep human checkpoints where judgment matters, and improve the system from real usage.
Agencies and consultants consistently make the mistake of selling "AI implementation" as an hourly service or a custom project, which immediately commoditizes their offer. The real leverage lies in building a proprietary, semi-automated workflow to solve a highly spe...
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