Post

I assume that’s unreasonably high, but I’ve got no experience with sales & advertising. What £spent/download would you consider a success?

They gave us the CAC (customer acquisition cost) and so it would depends on their LTV (long term value) whether it was worth it or not. You want a LTV/CAC of greater than 1. It does sound pretty high only because we don’t know LTV and other paid marketing they’ve posted has had lower CAC.