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Hi, I'm Philipp, 46y and new on this platform 👋 I'm strangely attracted both to 9-5 work, And building startups in my free time All while being husband and father of two teenagers My little story 👇

I'm working in Swiss real estate marketplace. But we didn't cover shared flats - and the existing websites in Switzerland sucked. So I started with my B2C startup weegee.ch. Building was easy. I this did my whole life. But then I launched it and had no traffic. I never did marketing in my life.

I needed to go out. I found the #buildinpublic scene on Twitter and learned how to navigate social media. I always sucked at it and assumed this will be no different. But lo and behold half a year in I got 1000 followers and more importantly - some new friends, some of which I even met over lunch.

But Twitter was not where my users were. I had two options: paid ads or SEO. My friends at work were mocking me and said I will never get users as I didn't have the budget. Which was true, I didn't want to spend big money on my weekend project. So I started learning SEO.