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Praveen Pendyala
@pkp.io

Week 33: Email sequences - example where it really helps knowing how to code + sell 🔥 Spent a lot of time researching techniques specific to each sequence: - 🔢 # of emails in the sequence - 💬 Key message in each email - ⏱️ Timing the message

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Praveen Pendyala
@pkp.io

I knew follow up communication is essential but I didn't want to just send off 1 filler email and be done. So, took the time to research, write & rewrite copy, implement tooling and setup the sequences.

Praveen Pendyala
@pkp.io

This took so much longer than I thought as I also had to create new functionality (in reporting or internal tooling) to support specific sequences like: - ⏳9 days before subscription ends - 🤑 Unique, user specific discount codes that expire in days