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A new format: This month in Pokémon!🧵 July 1996 marked an important turning point in Pokémon's early history. Just four months after the release of Pokémon Red & Green in February, the games had evolved into one of Japan's fastest-growing Game Boy hits. #ThisMonthInPokemon

CoroCoro Comic continued publishing strategy guides, maps, and feature articles that encouraged exploration while fueling speculation about secrets still hidden within the games.

The mysterious Mew had already become an urban legend after programmer and Mew creator Shigeki Morimoto secretly left the mythical Pokémon in the game's code, with rumors spreading rapidly despite there being no official way for players to obtain it.

Development had also begun on Pokémon Blue, an enhanced version of the original games with improved sprites, updated text, and numerous bug fixes. Meanwhile, plans for expanding the franchise into other forms of media were taking shape.