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Interesting, does the report dive any deeper than this top line data? For instance, when it says "writing", to what extent are people using it for that? I've found it helpful to help me quickly convert drafts from stringers to AP style but I still prefer to craft my own original releases.

Good question. What information I have is at the same link already shared. I’ve also used AI for the similar purposes which you describe. I would never let a press release be written entirely by AI and then issued on behalf of a client. I believe the ‘corporate voice’ needs to be genuinely human.

Ah, it appeared paywalled for me, which is why I asked. Agree that it still needs humans at some point in the process but on the "consumer" end that hasn't always been my experience. I'm in government and the number of vendor pitches I get referencing my "business" or "company" is wild. 🤦