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One of the most troubling things about your public messaging is that you fail to acknowledge how many experts, with no industry ties, disagree with you. So I'll see your Nature paper and raise you another, authored by three former WHO Directors. www.nature.com/articles/s44...

nature.comSmoke-free nicotine products can accelerate the end of the smoking epidemicNature Health - Increased use of smoke-free nicotine products such as vapes could help to achieve an ambitious global goal of reducing smoking prevalence below 5% by 2040.