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The American Prospect
@prospect.org

Ads slow down our site, create security vulnerabilities for readers, and interrupt the reading process. That ends today. Starting April 6, 2026, The American Prospect is removing all programmatic advertising from our website.

buff.lyWhy We’re Removing Our Programmatic Ads - The American ProspectOnline advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

21 reposts108 likes

idaho-guy.bsky.social
@idaho-guy.bsky.social

Bravo! To be honest, I didn’t think about the costs and impact of advertising, particularly programmatic advertising, on journalism. Those platforms will bleed every penny out of the system so that little is left. What’s the point?