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πŸ“£ 🚨 πŸͺ© I'm delighted to announce "Funding The Web: a covenant for browsers, search, and people", new work from yours truly generously supported by D//F: ftw.fund. It's a complicated topic but it only impacts the whole web, so please bear with me a little! 🧡

ftw.fundFunding The Web: A Wise ChoiceThe Web is slow-motion collapsing for multiple reasons, but at the heart of it all is a little known system: the Search/Browser Levy. Let's fix it!

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Browsers (and mobile OSs) are complex and expensive, yet we universally get them free. This is because they are funded by a levy on search engines. The amount of funding is huge: Apple for instance gets over $20bn/year. (And no, they don't spend that money on making a browser.)

If we just got free browsers that would be fine, but the levy system is privately governed and has severe consequences. It maintains an artificial monopoly: the biggest search engine can pay more β†’ more traffic β†’ more money β†’ can pay more. It's the forever Google experience.

Much worse: this system defunds the whole of the web, and notably the media. Thanks to its monopoly, Google charges *far* higher prices for ads than it normally could and gets a much higher share of web marketing channels than it should. That's money, in the tens of billions, not flowing to the web.

Browser vendors benefit from this system: they get a direct cut of Google's inflated prices that they wouldn't get if the money flowed in advertising to other, more innovative sites. Understand this: Google, Apple, Mozilla, Samsung, Opera, etc. all make money defunding the web.