This has been Google's game for years, since well before LLMs. They treat any independent source of information as a bug which needs crushing. Want a solution that's better than just hoping that everyone just switches (which is hard)? I've got you covered: ftw.fund.
Google is transforming Search from a list of links into an AI-powered experience filled with conversational answers, autonomous agents, and interactive interfaces — a shift that could further reduce traffic to publishers across the web.
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