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We all know that the GDPR et al. aren't working great. Alas, the current proposals to fix that — in what EU jargon calls an "omnibus" — make it way worse. This counter-proposal is: better for people, simpler for businesses, *much* stronger on security, competition, sovereignty, and online safety. 🧵

Before diving in, just for giggles, Ireland currently holds the rotating Presidency of the Council but their proposed compromise text is so spectacularly bad that their own AI Minister won't even admit to it being their proposal. mu.social/profile/toni...

For context: Ireland is MAGA's primary beachhead in Europe. As indicated in the video, part of the proposal is that you would no longer need to consent to your personal data being used if it's for AI. The only companies this benefits are those with large existing surveillance systems: MAGA techs.

That's not the only issue: • The text is very favourable to tech monopolies and supports them against challengers. • It fails to simplify, even very obvious things. • The way in which it kills cookie banners is broken. • It directly undermines national security & online safety of vulnerable people.

SOLUTION: That's simply wrong. The value of circulating data depends on what the data refers to: • Gains from being shared (antirival): e.g. the rules of a game. • Neutral when shared (nonrival): e.g. a factoid. • Loses when shared (rival): e.g. purchase intentions, product behaviour.

In most cases in the digital economy, a consumer-facing business sharing data with other parties is *losing* value in the process. This is particularly true of advertising businesses sharing with competitors like Google or Meta. Hot tip: sharing a business asset with competitors is bad, actually.

Businesses have a *data advantage* which they need to protect. Allowing their providers to access that data in limited, controlled ways helps, but definitely not donating it to as many others as possible — which the omnibus pushes for. I've written about this before: berjon.com/competition-....