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We've had over 15,000 people sign up for Shorebird in the last year, and it's been very interesting to see how different teams use the product. Some use it just for emergencies, as you note, but others use it for internal distribution, or some even update users on every commit!

The more I think about it, the more I would love to distribute some incremental improvements as soon as they are available. We used to have release every two weeks but it was quite straining to QA. Being able to push single commits could make it more distributed in time.

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