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think about your audience of course, but the *vast* majority of readers online aren't impressed by your use of words like utilize, leverage, operationalize, etc. if anything, you're confusing them. just say use.

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11/3/25, 10:41 pm0 reposts2 likes

Joel Hynoski

@crankymate.com

12 Mar 2025

Language is rich for a reason; these words weren’t just made up (mostly) to be pretentious—there are subtle differences in meaning. Flowery language can be overused, which is a good point, but language without synonyms would be boring to read and hear.