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I've been thinking a lot recently about how videogames "just cost so much to make now", yet no one wants to acknowledge the choices that go into a AAA game budget Years of "our strategy is fewer, bigger games" and/or "only live services"... Yeah, no wonder games got expensive to make 🙄

I am begging every AAA exec and platform holder: THINK SMALLER. Growth forever in ANYTHING is impossible. And now is a moment to lean into the art form and create the goodwill you’ll need to propel forward after this cursed AI stuff is put in the ground.

There's a million levers you can push on to change the budget of your game, and it turns out cranking them all up to max all the time is going to cost a lot of money Yes, inflation has made a difference, but that's not causing you to spend $300M on a spiderman game. Scoping choices are

Also continuing to chase fidelity and realism by default, for a whole ass decade since we hit severe diminishing returns has been a huge driver of cost spirals in game budgets "PS5/XBox series hardware increased budgets dramatically" - no it didn't, it just enabled execs to CHOOSE to increase costs

Obvs, big fancy expensive games deserve to get made, but making that the ONLY play in certain corners of the industry has been a catastrophic move and pretending that game budgets are just a force of nature is kind of embarrassingly naive

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