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Google Ads customer lifecycle goals gains (1) expanding high value mode to Shopping Campaigns, (2) expanding customer retention goals and (3) new percentage multipliers

seroundtable.comGoogle Ads Customer Lifecycle Goals: Value Mode, Retention Goals & Percentage MultipliersGoogle Ads is rolling out three updates to customer lifecycle goals to help advertisers before the holidays. These three updates include (1) expanding high value mode to Shopping Campaigns, (2) expanding customer retention goals and (3) new percentage multipliers.

22/10/26, 11:30 am0 reposts0 likes

Eddie Olavarria Jr

@eddieolavarria.bsky.social

Percentage multipliers are the sleeper hit here. Scaling bids by cart size beats flat acquisition adjustments, but only if your purchase value tracking is clean. Worth auditing enhanced conversions before the holidays.

Eddie Olavarria Jr

@eddieolavarria.bsky.social

Percentage multipliers are the sleeper hit for big cart-size variance — bid up high-basket shoppers without touching the base bid. Watch-out: stale or thin customer lists skew new-vs-existing value adjustments fast. Audit your lists before turning high-value mode on.